Leslie Park Lynn

Leslie Park Lynn
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About

Leslie Park Lynn is a 15 year restaurant industry veteran. Working in Fortune 500 companies and entrepreneurial environments, she has gained extensive brand development, marketing, restaurant management and culinary and beverage expertise.

Most recently Leslie held a management position in restaurant operations for a YUM! Brands concept. Prior to that she was Vice President for a dynamic marketing company specializing in the restaurant industry. There she led teams of consultants in the development of new and existing brands and concepts.

Leslie’s experience at the Burger King Corporation, where she helped manage the kids marketing program, afforded her key experience in global marketing. For several years prior she held a variety of positions at Darden Restaurants serving the brands of Red Lobster, Olive Garden and Season’s 52.

Since leaving the corporate world, Leslie works as a freelance writer for print and online publications and consults to new and existing hospitality brands throughout the United States. She is currently working on her first book on restaurant startups.

Recent articles by Leslie Park Lynn

Generation Z – Why Restaurants Need to be Looking Past Millennials

Restaurants have spent years trying to cater to and win the loyalty of Millennials. Now may be the time to look beyond this generation to the up and coming Generation Z. Here’s why.

How Your Restaurant Can Reach Out to the Local Community

Establishing a relationship with the community around you is a key component in building a loyal following for your restaurant. Let’s have a look at some ways to connect.

Marketing Resolutions for the New Year

Want to get out in front of the next year’s marketing initiatives for your restaurant? Making good resolutions to improve your marketing may be the best first step.

Loyalty: Inspiring Restaurant Employees Spells Success

Have you ever been to a restaurant where you were struck by the passion and the loyalty the employees showed towards the brand? Loyalty among its ranks may be one of a restaurant’s most important assets. Here’s why.

Finding Profitability: How One Restaurant Looked Past the Obvious

Sometimes it takes a deeper look into your operations to find the root causes of poor performance. Take a look at how one restaurant uncovered their challenges and returned to profitability.

How to Build a Positive Reputation for your Restaurant

How your restaurant is viewed in the community can greatly impact your success. Here a few easy strategies to reach out and connect in a positive way.

3 Big Ideas for Marketing your Restaurant on Facebook

Looking for some new ways to expand your reach and grow your restaurant brand on Facebook? Here are some fresh ideas.

How to Start a Food Truck

With the market for mobile food businesses growing by leaps and bounds is now the right time to launch a food truck venture?

How to Re-Engineer Your Restaurant Menu to Push More to the Bottom Line

Want to get better results from your menu? By following this easy process you can increase your menu’s performance and see significant gains in profitability.

Email marketing: still an effective tool for growing your restaurant brand

Email marketing is alive and well and remains one of the most effective and cost efficient ways for restaurant owners to drive traffic, increase sales and grow their brand.

Go mobile: why it’s critical to have a mobile website for your restaurant

The mobile movement is here and it's here to stay. With the majority of website visits coming from mobile devices, creating a mobile-friendly website isn't just a nice option for restaurants anymore.

Google Trends: Your secret weapon in keeping your restaurant ahead of the competition

How will you grow your restaurant's bottom line in a highly competitive landscape? Let's have a look at how you can use technology to get out in front of what customers are looking for, stand out in the crowd and win market share.