The Internet in the restaurant industry

The online magazine for connected restaurant managers : tips, guidance & advice to improve your restaurant's visibility on the Internet: SEO, website design, etc.
Internet

Snapchat – What’s it all About & How Could a Restaurant Use It?

Snapchat is set to become more popular than TV with millennials! With over 100 million daily users, could restaurants benefit from Snapchat marketing?

Go mobile: why it’s critical to have a mobile website for your restaurant

The mobile movement is here and it's here to stay. With the majority of website visits coming from mobile devices, creating a mobile-friendly website isn't just a nice option for restaurants anymore.

Google Trends: Your secret weapon in keeping your restaurant ahead of the competition

How will you grow your restaurant's bottom line in a highly competitive landscape? Let's have a look at how you can use technology to get out in front of what customers are looking for, stand out in the crowd and win market share.

The Upward Trend of Online Booking for Restaurants

Can you afford to live without online booking sites this year? We take a look at the major players in the service that’s gathering speed fast.

The 10 unavoidable online directories where you should refer your restaurant

10 online directories you should refer your restaurant in to optimize your visibility.

Making video work for your restaurant

On the Internet, a video says more than a thousand words ever can. Here we discuss how to use this visual, interactive medium for the benefit of your restaurant, how to produce your clip, and where to broadcast it.

5 mistakes to avoid on your restaurant’s website

Considering that eight people in every ten use the Internet to find a restaurant, your website is clearly a precious tool. Here we look at 5 pitfalls you should avoid to successfully optimise your website's user experience and conversion rate.

Online ordering guide for connected restaurant managers

Online ordering can potentially benefit both your customers' satisfaction and your establishment's profitability. Discover how to make the most of an up-to-date connected service.

7 restaurant ads that have caused a stir!

Ambiguous, socially-driven, wildly creative or plain funny, here are seven restaurant advertising campaigns that have marked the history of restaurant marketing.

Reviews on the Internet: threat or opportunity?

Reviews posted on online restaurant guides can have a considerable impact on your e-reputation. Here we look at how to monitor these reviews and use them as a marketing tool.

Bars and restaurants that have embraced social media

Clément Pellerin, a French community manager, looks at how restaurants and bars use social media.

Do you speak Web?

Here is a little glossary of 15 highly useful "netspeak" words to help you better familiarize yourself with the world's most universal language...

How some restaurants made the buzz

All companies dream of creating (good) buzz, since it is an excellent way of gaining almost instant notoriety at minimal cost. Find out how some restaurant owners have created buzz using 6 different tools.

Food & Art: you paint it, the restaurant delivers it!

Everyone is familiar with the pizza delivery concept. But have you ever heard of Paint Your Pizza? 

8 ways in which the Internet has transformed restaurants

Discover 8 ways in which new technologies are powering a revolution in the restaurant industry.

KickStarter, a financing solution for restaurants?

Appeal to your customers to finance the launch of your restaurant

How to win over visitors in just five seconds via your homepage

The first time a prospective customer sees your homepage is the key moment to make a good impression and to clearly express your message.