Anthony likes helping people reach their true potential. Being the victim of his own fears and insecurities in his own business, he has decided to help others create more opportunities.
Marketing is about knowing where people’s attention is. We are in 2017, and you can’t afford to market your business like in 1978. Things used to be simpler. You could post an ad in a local magazine and you knew that at least a few people would notice it. Try this strategy now and the outcome won’t be so certain. The UK has entered into the mobile digital age. It’s now time for restaurants to take advantage of that, or be left behind.
Mobile usage is soaring
Marketing genius Gary Vaynerchuck has a saying, “marketers ruin everything.” That means every medium that attracts people’s eyes will eventually be used by marketers. At first, it’s very efficient because people don’t really expect it. The more the medium gets used, however, the more people are prepared to look away…
Nowadays, people’s eyes are not on magazines. And the few times people read these, they are prepared to look away from an ad. Right now what’s undeniable is that people spend an increasing amount of time staring at their mobile phones.
In five years, Brits have multiplied their mobile usage by five. People now spend more time on a mobile device than on a computer. This is a huge opportunity for restaurant owners who want to get their names out there.
Mobile marketing is cheaper and more effective than traditional marketing
Contrary to magazine ads, mobile marketing can be better targeted, which means it will cost you far less, for better results. Facebook ads can target people according to their location and preferences. You can choose to target only mobile devices, which will allow you to bypass the ad blockers some people put on their computers.
Google is also great to target people according to their location. Simply listing your business on Google and asking for reviews will give you an edge over restaurants that don’t. And if you are targeting tourists, that will work too, as some of them enable location tracking for fear of missing out on the best local deals.
Mobile marketing helps you improve retention
Mobile marketing can also allow you to stay in touch with your leads and convert them into customers later. The disaster of old school marketing is that people would see an ad and then forget about it. Nowadays, you have the means to capture some vital information from your potential customers.
When you create an mobile app for your restaurant, you can get your customer’s email address, which allows you to send email campaigns or even push notifications to constantly remind them that you are ready to serve them.
Online and mobile marketing offer new opportunities
Mobile marketing can also help you direct people to an online ordering service and create a customer much quicker than if you were to wait for them to step through your doors. Including online ordering can allow you to increase your client base while keeping the same restaurant size, which is what most restaurant owners dream of.
And if the very thought of dealing with this geeky mobile gibberish scares you, there are simple steps you can take without getting too fancy. Most restaurant owners have a website that provides potential customers with the most vital information about their restaurant. Just making sure that it is mobile responsive goes a long way, as most people will arrive on the site from a mobile device.
The internet has made people more demanding about the criteria for the restaurant they wish to visit. Where word of mouth was the most essential factor for the expansion of a business, your online presence can now make your business float or sink…
Wrap-up
With an increasing number of smartphone users, marketing has entered an impressive revolution. More and more businesses are competing for people’s attention, but it has become much easier to target them. Including mobile marketing in your business strategy is no longer a choice. It’s a necessity.
References
https://www.emarketer.com/Article/UK-Adults-Spend-More-Time-on-Mobile-Devices-than-on-PCs/1012356
https://www.statista.com/statistics/380576/number-of-mobile-facebook-users-in-uk
https://www.statista.com/statistics/553464/predicted-number-of-smartphone-users-in-the-united-kingdom-uk/
https://www.emarketer.com/Article/How-Users-UK-Engage-with-Mobile-Apps/1013504
https://www.emarketer.com/Article/More-Than-Third-of-UK-Ad-Spend-Going-Mobile-2017/1015375
http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
http://www.campaignlive.co.uk/article/social-media-provides-31-return-investment-claims-iab-study/1188981?src_site=marketingmagazine
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